Return Path: one in six emails goes missing in Europe
In a recent update to their In the Know blog the Return Path team notes that more and more commercial emails have gone missing in Europe. No less than one in six does not arrive in the inbox according...
View ArticleInformz email marketing benchmark report: relevancy, not timing, is key
Informz, an email service provider for associations and non-profits, has published their annual association email marketing benchmark report. One of the key findings is that relevancy, not timing, is...
View ArticleStick to email marketing, says Forrester research: social channels result in...
For all those people promoting social media as a nice channel for generating online purchases this must come as bad news: just 1% of purchases is influenced by social media, a Forrester research shows....
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